Est. 2024
Made for men
What you put on your face should be as sharp as how you carry yourself.
That's the whole rule. A simple standard we started with and haven't needed to change. Every ZAYR product is formulated by hand, in small batches, from ingredients we can name — and blended only from what we'd use ourselves.
Year crafting
Orders delivered
Average rating
Clean ingredients
ZAYR
ATELIER
Sharp craft · Est. 2024
2024
The origin story
It started with a straight razor.
In 2023, our founder got tired of the same three choices at every counter: harsh drugstore foam, overpriced department-store tubs, or another "natural" brand that smelled like a flower shop. Nothing felt honest. Nothing felt built for men who actually care about their face.
So he started making his own. Beard oils first, then a shave cream, then a proper cleanser. Word travelled through friends, then barbershops, then men he'd never met. What started as a Saturday habit became a small studio, then a proper small-batch atelier.
We opened ZAYR in early 2024 with nine products on a single table and a two-person team. We're still small by design — hand-pouring every batch, testing on people (never animals), and keeping the ingredient list short enough to actually read.
How we got here.
Early 2024
We open.
Nine products, two people, a tiny studio, and a simple rule: no parabens, no sulfates, no cheap fillers. First order comes in on day three — a beard oil, bought by a friend. We hand-deliver it the same evening.
Mid 2024
Barbershop partnerships begin.
Three local barbershops started carrying our shave cream and beard balm after their clients kept asking what the shop used. We built a barber wholesale programme that gives shops 20% off — because the men behind the chair know good product when they feel it.
Early 2025
We drop two suppliers.
After tracking ingredient purity and sourcing standards over twelve months, we cut ties with two suppliers. Their raw materials were fine. Their paperwork and production practices weren't. We published our reasoning in a journal note. It gets more traffic than anything else we've written.
Mid 2025
We hit 10,000 orders.
The number isn't the point. The point is that our return rate sits under 1% — a fraction of the industry average. Fewer returns means fewer disappointed customers, and that's what we track. Sharp product, kept simple.
Today
Still two people, 24 formulas.
We don't have expansion plans beyond our studio. We have a list of ingredients we're still evaluating. Every product still gets hand-poured and tested before it goes on the shelf. The original rule is still there — no parabens, no sulfates, no cheap fillers, ever.
What we believe
Three things we don't negotiate on.
Clean, honest ingredients.
Every formula is made from ingredients we can name, sourced from suppliers we know. If we can't trace it, it doesn't go in the bottle. We've turned down cheaper options more than once to keep this true.
Real care.
A human answers within a few hours during the day, every day. No chatbots for ingredient questions, no runaround. If something doesn't suit your skin, we sort it — with a replacement or a refund, no fuss.
No noise.
We don't list products we wouldn't use ourselves. We don't write fake-sounding ingredient claims. We don't push upsells at checkout. The atelier exists to help your face and beard, not the margins.
Small team.
Sharp focus.
Zayn Farooq
Founder & formulator
Hamza Iqbal
Studio & sourcing
Ali Raza
Customer care
Bilal Sheikh
Packaging & dispatch
Visit us
We have a small studio, too.
Studio
ZAYR Atelier
By appointment only
Hours
| Mon – Sat | 10 am – 6 pm |
| Sunday | Closed |
Contact
hello@zayr.pk
+92 300 000 0000
Sharp craft
Small-batch
Atelier
Ready?